On December 18, 2018, the Loyal Customers group of Vimaflour Company attended the Workshop on Sustainable Branding at Hanoi Club, 76 Yen Phu, Hanoi. The workshop was held in a warm and intimate atmosphere, and it was one of the many business support activities offered by Vimaflour Company.

Brand is a valuable asset of a business. The big brands in the world’s food industry such as McDonald’s, Starbucks, Subway and KFC are worth tens of billions of dollars. In Vietnam, the Vinamilk brand was valued at $2.28 billion in 2018. Although the brand has such a great value, it seems that the brand has not been paid enough attention by small businesses in Vietnam. To go from small to medium and large, any business must have a plan to build and develop its brand in a sustainable way.

Do Tien Long, president of OD CLICK Management Consulting Company has outlined the basic steps to building and developing a brand, such as naming it in a unique, memorable way that works in multiple languages, creating a logo, tagline, and packaging, and developing marketing and positioning strategies. However, Long emphasizes that these techniques are just the tip of the iceberg. The most important thing is that the brand is built with passion and enthusiasm by the business owner. A brand must be the “child” of the owner’s passions, concerns, and hard work in order to develop sustainably. A strong brand is also inseparable from team building and corporate culture development, which together can deliver truly great products and services to consumers.

The seminar also had the contribution of interior design expert Tran Van Dung from HOT Interior Architecture Joint Stock Company with very practical ideas on how to design a beautiful, personality bakery. and convenient in daily operation.

Thank you experts Do Tien Long and Tran Van Dung and all our loyal customers for making the seminar so memorable and meaningful. Wishing all of us success in building and developing a sustainable brand for our business.